Better Than San Francisco?
Now, I suppose I can start back at the beginning of the story. We have been baking Sourdough bread since we opened the Bakehouse, back in 1992. But, back then, we called it “San Francisco Sourdough,” in honor of the well known naturally leavened bread tradition out in California. Fitting, right?
As the Bakehouse started to grow in popularity and recognition (both locally and nationally), we had our first run in with the law. A lawyer for a San Francisco company contacted us to state their opposition to us using that name. Mind you, this was almost a decade after we started baking it. Rather than mucking through any legal complications, we decided to change the name. Zingerman’s Founder Paul Saginaw only half seriously suggested to the lawyer that we’d call it “Better than San Francisco Sourdough”. Remarkably the lawyer and the company he represented were fine with that.
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